The Case for Leading Results and Duct Tape Marketing™

Ever wonder why is it so hard to market your small business?

You don’t have to look far to understand why this question plagues so many. It really has to do with why you got into a business in the first place.

The typical small business in America is started by someone who knows how to do something. It might be how to sell or implement software, prepare taxes, how to assemble a certain type of gizmo, how to wire a ceiling fan, how to administer a network, or how to plan a wedding. Almost never does this know-how include being able to market a business that does those things.

What if marketing was easy, almost automatic?

But what if I told you, no matter what your business claims to do or provide, you’re actually in the marketing business. That’s right – every business is actually a marketing business. Think about it for a moment. Do you really have a business without being able to reach and motivate a customer?

You are in the marketing business! Marketing is an all-encompassing outlook that must inform every activity of your business. It isn’t just a department within your business. When you discover this outlook, marketing your business gets really, really easy.

Leading Results is here to help.

Many small businesses need professional marketing support, but they don’t need (or cannot afford) the full time services of an experienced, seasoned professional. This is where Leading Results steps in.

We offer fractional access to marketing and sales professionals who have “been there” and “done that” for both small and large companies. If you can buy a fraction of a jet airplane, why not purchase a fraction of a top professional’s time on a regular basis?

The staff at Leading Results gets involved with your company. Either as a marketing coach or as a part-time VP of Marketing, you get the benefit of our participation on a regular basis – in meetings, interacting with your vendors (or staff), during planning and strategy sessions – and our focus is on bringing you results from your marketing efforts.

Many consulting firms will parachute in, tell you what’s wrong and how to fix it, and then head off to the next client. Not us.

We’ll help you plan the marketing you need to support your sales goals. Then we’ll work with you to find the vendors or personnel to execute the programs. We can manage the programs and vendors, measure the results and if required, we even sit in on sales reviews to make sure that your marketing is truly supporting your sales efforts.

We don’t work on a project rate – marketing isn’t a project. Marketing is a discipline that we work with you to implement. A discipline that allows you to profitably and predictably grow your business.

Whether we act as a coach or a staff member, we utilize the Duct Tape Marketing system. A system that redefines marketing as getting people who have a specific need or problem, to know, like, trust AND contact you.

Getting a hot prospect to actually pick up the phone and seek you out is the dream situation for most small business owners.

Ultimately, with the systematic application of Duct Tape Marketing, the definition of the term marketing evolves to include this all-encompassing view: Getting people who have a specific need or problem to know, like, trust, do business with AND refer you to others who have this same need or problem.

That’s the value of a proven system: it delivers the keys to success every time. And it helps you leverage MORE success.

Read More about the Unique Benefits of Working with Leading Results