Leading Results — We Help Small Businesses Stop Wasting Money on Marketing

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June 14, 2010

Creating lasting or memorable value for your customers, beyond your core product or service is a great way to build a referable business. As long as your core business is solid, the value-add services or products are what get you talked about. A great example of this struck me this weekend during the NPR show [...]

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Another Business Lesson from Little League

June 7, 2010

As I sat and watched the little league practice on Sunday morning, I was again drawn to the wisdom in the behavior of children and the lessons it holds for small businesses. This was the second practice for the tournament team my 10 year-old is playing on – so while the kids know each other [...]

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A Marketing View of the Dentist’s Chair

June 4, 2010

I got to visit my dentist last week and has become my habit lately, I asked him how business has been. His response was about what I expected – given how easy it had been to change my appointment – “it could be busier”. So I asked him what had changed. Dentistry – at least [...]

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Small Business Branding

May 26, 2010

So you’re a small business – 1 million, 5 million, 20 million a year in sales. And you want to brand like the big guys. You know, like having your logo be well known enough to stand for something. (Such as being able to use the Nike logo in a powerpoint presentation instead of writing [...]

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Making It Easy To Create Raving Fans

May 21, 2010

Empowerment is a oft-used word these days. While at a Women’s Referral Network meeting, listening to Lynn Doyle speak about empowerment, I began thinking about how to better empower our clients and help them empower their clients. Empowering is about giving someone official authority or the freedom to do something – to give them more [...]

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Who's Who in the Zoo?

May 18, 2010

Time for a quick revisit to a post I wrote just about 2 years ago titled “The Star Wars Cantina” . The message then is the same message now – and worth repeating. If you are going to exhibit at a trade show, you have 5 seconds or less of a passer-by’s attention to say [...]

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That Awkward Moment in a Networking Conversation

May 17, 2010

You know the situation. You get introduced to another business person by a mutual acquaintance who thinks you two can work together and find some “synergy” between your businesses. So you arrange an introductory call (referrals can come from the most unlikely places). You look at their website. They look at yours and you chat [...]

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Marketing Lessons from the Little League

May 3, 2010

As I sat at my boys’ (ages 10 & 11) baseball games this weekend, I was drawn to the parallels between little league and small business marketing. Now 99.99% of little league players are not going to play in the majors. And that stat is just about right if you consider the Fortune 1000 as [...]

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