Welcome to Leading Results – read on to learn how we help small businesses not waste money on marketing.
If you are a small business struggling to cost-effectively grow your business, we’re here to help. Our Ideal Customer Profile, the kind of business that is the most successful working with Leading Results, are Small business owners and independent professionals in a variety of industries with under $50 million per year in revenue, but who have inexperienced (or no) in-house marketing staff.
They have to grown to where they are with little or no formal marketing but have become frustrated with their inability to “go to the next level.” They are tired of doing all or most of the strategic job of marketing. They are ready to move beyond reactive and event driven tactics.
Our most successful clients have come to appreciate professional help. They are looking for a marketing partnership and value their advisors. They want a strategic plan and they want their staff guided through the execution of it (or want to find the right vendors to do it for them).
They are not do-it-all-by-myself types. They know what they do well. Our clients look to us to help support, refine and manage their marketing efforts so that they can focus on running a profitable business and providing outstanding customer service. Does that describe your business?
We either work as a coach/mentor/consultant to the organization utilizing Duct Tape Marketing tools and methodology to improve marketing effectiveness and results or we go a step further and work with our clients as part of your management team, taking on the role of Vice President of Marketing or Chief Marketing Officer.
Our work with you, in either form, refines your ideal customer profile and your remarkable difference; establishes the marketing plan and budget, and works with you to implement new lead and revenue generating programs through both existing customer marketing and new customer acquisition.
The core principles we adhere to through our work are listed here.
If you would like a copy of our overview information (an easy-to-print and read version of most of this site), you can download it here. (we work with each client to create a similar document for their business)
If you’d like to spend a few minutes on our site to learn more about us, here is a brief navigation overview:
- The “Blog Ramblings” is our blog on marketing and sales topics that you may find helpful.
- “What we do” – through each menu item will tell you more about our approach with our clients in the various roles we play
- “Stuff for Sale” and “Free Stuff” are items, advice and places we think you can use
- “Speaking and Classes” will tell you more about our Public Speaking availability and group coaching classes
- “Expert Q & A” is a great place to ask a question or look at other Q’s and A’s from other visitors
- “Clients Say…” is about how our customers feel about our services
- “About” is just that – our contact info and biographies
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